The Power of Why

My mom emailed me this morning about this great TED Talk by Simon Sinek on How Great Leaders Inspire Action.  I’ve actually already seen it (and read his book!), but it’s an inspiring watch if you haven’t.

In his book, Start with Why, Sinek explains that companies with a clear sense of “why” (a purpose, cause, or belief) have a greater power to influence and inspire than those built on merely “what” they do or “how” they do it.  In the TED Talk he applies this reasoning to the development of powerful leaders.